To skillfully change tack – invite capability on board.

Charting a new path (and keeping the odds in your favor) takes a very particular skill-set, not to mention all hands on deck. The artful yet tough processes of strategic communications and coalition building are critical to garnering wide-reaching, deep-rooted support — first for your institution, and then for its goals.

There is no one more qualified to help an organization to develop a strategy that leads to success. The award-winning #standwithcsu is just the most recent example of her skill and expertise in creating a campaign, or better yet a political movement, which resulted in increased funding for the California State University (CSU) when no one thought it was possible.

-Bob Linscheid

Senior Advisor to President | Economic Development for Cal Poly SLO
President Emeritus, SF Chamber of Commerce
Trustee Emeritus, California State University, 2005-2014


Key Services

Activities that capitalize on the power of strategic communications and coalition building (and other supporting services) are Strategy Development, Advocacy Campaigns, and Messaging.

Strategic Communications and Management


Create and implement key messages to tell the story in support of organizational internal and/or external objectives.

Consultation and coordination with leadership, creating strategy with clear targets, identification of supporters to engage and opponents to neutralize, as well as key messages and tactics.

Develop and deliver messages supporting advocacy, public image or constituent management, through written materials, staff and volunteer training, coordination of institutional efforts, and as needed public events.

Integrated Legislative Advocacy


Direct advocacy on budget, legislative and administrative issues.

Development of campaigns, to achieve stakeholder goals and objectives with policymakers and other decision makers.

Effort includes message development, stakeholder engagement, coalition building, and coordination of effort within and throughout the organization.

Supporting Services

Stakeholder Engagement

Engage and manage stakeholders in supporting the organization and its desired incomes.

Identify and recruit coalition members on behalf of clients.

Policy and Politics

Assist clients in managing both legislative and executive branch matters (call on extensive experience and knowledge of California’s policy and political environments).

Short and long term relationship development, issue management and development strategies for future challenges and potential opportunities.

Legislative Advocacy Training and Toolkits

Training for both internal and external constituents to make them more effective advocates and/or coalition leaders.

Development of advocacy toolkits for organization and its advocates/spokespersons.

Government Relations

Direct advocacy with elected officials and policymakers to achieve desired results.

Fiscal analysis and budget advocacy with expenditure and legislative branches of government

Higher Education Administration

Work directly with governing board, system leaders, and campus presidents.

Manage advocacy and state relations team.

Coordinate system wide advocacy and strategic communications efforts.

Whether you need: INSIGHTS into government and its processes, an INFORMED take on a socially sensitive topic (or any topic that impacts the future of your institution), a PLAN for action, or IMMEDIATE action — Karen Zamarripa IS your solution.