Karen Zamarripa Consulting

A New Era for Advocacy

Define, plan, communicate, and succeed. Whether you wish to advance an organizational agenda or reach a specific concrete goal for your institution, Zamarripa’s advocacy solutions and strategies will help your goals be recognized, understood, valued, and fought for on all fronts.

I admire the success she has had over the decades for the system and our students. Karen knows how to connect the dots, make the case, tell a story, bring people together, and get the job done.

-Adam Day

Chief Administrative Officer, Sycuan Band of the Kumeyaay Nation
CAO, Sycuan Indian Nation
Chair, California State University Board of Trustees

Advocacy Strategies and Solutions

Advocacy IS a campaign. And making the case for an institution and building public trust require advocacy solutions and strategies that are robust, yet delicate, and complementary. Karen Zamarripa understands and excels at this balancing act, and in today’s transparent world — where reputations are gained and lost daily on volatile social platforms — she is inspiring, confident and stays the course.

Our Services


Bridging the gap between assets and institutions is our specialty; the key, and Karen’s talent, is in helping others (from community members to policy-makers) to see the unique value in your institution.
View our Services.

Coalition Building


Building a coalition starts with identifying people and organizations that are going to endorse your vision. Getting results can only be achieved by activating those groups. Read our #StandWithCSU Campaign case-study. And learn how we were instrumental in “making the students and the system a REAL priority.”

Developing Stakeholders


Who has a stake in the outcome? What are their goals? Our case-study about the online community college, Calbright College, illustrates our ability to bring together influential voices in the face of heavy opposition.

Enhancing Your Capability

The key to success is understanding. Understanding the challenges and resistance that system and campus leaders may face when trying to engage internal and external constituencies is crucial to the success of any advocacy effort. With more than three decades of experience as a state and national leader in advocacy solutions and strategies, Karen Zamarripa Consulting has what it takes to lead your institution into the future. View our client list, and read what people are saying.

Any college or university would be fortunate to make the strategic choice to engage Karen as an advocate and a partner for improving the academic experience for generations to come.

-Molly Corbett Broad

Emeritus President
American Council on Education